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CPT-8453 Social Media Strategist & Community Builder
REQUIRED SERVICE: Ecommerce Marketing VA
REQUESTED EXPERIENCE TIER LEVEL: Senior
MIN. HOURS/WEEK: 10hrs/wk
SHIFT TIME ZONE: EST
SHIFT HOURS: TBD
SHIFT DAYS: TBD
REPORTING TO/POC:
Number of VAs: 1
PREFERENCES:
GENDER PREFERENCE: none
LANGUAGES SPOKEN/PREFERENCE: English
ACCENT PREFERENCE: neutral accent
REGION PREFERENCES: no preference
We are seeking a creative and strategic Social Media Strategist & Community Builder to develop and execute an organic social media strategy across Instagram and LinkedIn. The ideal candidate will focus on growing an engaged community, driving meaningful interactions, and managing outreach efforts to key influencers, affiliates, and professional networks.
Responsibilities
- Social Media Strategy & Content Creation
- Develop and execute an organic content strategy for Instagram and LinkedIn based on provided content themes.
- Create engaging carousel posts, feed posts, and captions with relevant hashtags.
- Ensure content aligns with brand messaging and translates product offerings into educational and inspiring content.
- Maintain updated Instagram highlights and LinkedIn call-to-action buttons to reflect current themes and offerings.
- Drive organic follower growth and real engagement without relying on paid advertisements.
- Influencer & Affiliate Outreach
- Manage outreach to influencers and affiliates to drive traffic to the TikTok Shop.
- Utilize provided lists of potential partners to craft compelling outreach messages (subject to approval before sending).
- Effectively pitch the brand and secure collaborations with high-converting creators.
- Identify and engage influencers who align with brand values and have the potential to drive conversions.
- Strategic Outreach to Key Audiences
- Conduct outreach to churches, therapists, and coaches to generate traffic to the Shopify site.
- Utilize a provided lead list to research, organize, and execute strategic outreach via LinkedIn.
- Craft targeted messages that effectively engage and convert these audiences.
Qualifications and Skills
- Proven experience in social media strategy, content creation, and community building (Instagram & LinkedIn focus preferred).
- Strong understanding of organic social media growth and engagement techniques.
- Experience in influencer and affiliate outreach with a track record of securing collaborations.
- Excellent copywriting skills with the ability to craft compelling and persuasive messages.
- Ability to research and strategically engage niche audiences.
- Highly organized with strong attention to detail.
- Self-starter with the ability to work independently and meet deadlines.
Preferred Qualifications
- Experience managing outreach campaigns for eCommerce brands.
- Familiarity with TikTok Shop and Shopify marketing strategies.
- Background in working with influencers, churches, therapists, or coaches is a plus.
CLIENT INDUSTRY: e-Commerce
Want to work with this amazing client? Apply now and join 20four7VA! Join the remote world, today.
What we offer:
- Competitive rates
- Weekly payments
- Annual rate increase (based on performance)
- Paid time off
- Paid holidays
- Various open roles are available
- Free training and upskilling
- Constant support and guidance from managers and mentors
- Clear schedules and guidelines
- A vibrant community always ready to support you
- And more!