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REQUIRED SERVICE: Marketing Support
REQUESTED EXPERIENCE TIER LEVEL: Senior and Advanced Levels
MIN. HOURS/WEEK: 10 hours
SHIFT TIME ZONE: Switzerland Time zone
SHIFT HOURS: TBD
SHIFT DAYS: Tuesday/Thursday
Number of VAs: 1
PREFERENCES:
GENDER PREFERENCE: None
LANGUAGES SPOKEN/PREFERENCE: German and English
ACCENT PREFERENCE: Neutral Accent
REGION PREFERENCES: No Preference
Position Overview:
We are seeking a highly motivated and detail-oriented Market and Keyword Research Specialist to join our team. The ideal candidate will be responsible for conducting comprehensive market and keyword research for legal products and services targeting startups in Switzerland. This role involves identifying high-potential legal products, determining relevant keywords, and analyzing market trends and competitors. Proficiency in German and English is required.
Legal Product Identification:
Research and identify 10 legal products or services for startups in Switzerland with high selling potential.
Conduct market analysis to determine the demand and viability of these products or services.
Keyword Research:
Conduct thorough keyword research to identify the 10-20 most relevant keywords for each identified legal product.
Utilize SEO tools and techniques to find and analyze keywords.
Determine the search intent behind these keywords to ensure alignment with the legal products.
Market Analysis:
Perform a detailed analysis of the Swiss legal market, focusing on the needs and challenges of startups.
Identify gaps in the market where our law firm can offer valuable solutions.
Prepare reports and presentations in both German and English.
Competitor Analysis:
Conduct competitor analysis to identify the keywords used by our competitors.
Analyze competitor strategies to understand their market positioning and keyword targeting.
Proven experience in market research, keyword research, and SEO.
Proficiency in using SEO tools such as Google Keyword Planner, SEMrush, Ahrefs, etc.
Strong analytical skills with the ability to interpret data and make data-driven decisions.
Excellent communication skills in both German and English (written and spoken).
Detail-oriented with strong organizational skills.
Ability to work independently and as part of a team.
CLIENT INDUSTRY: Law Firm